The Role of Internal Communication in Setting Strategic Direction
Abstract views: 227
/ 
PDF downloads: 158
DOI:
https://doi.org/10.5281/zenodo.7488303Keywords:
Strategic Management, Internal Communication, Setting Strategic DirectionAbstract
Although strategic management is the job of top management, the participation of all employees in the process will affect its functioning and effectiveness. As elements of directional strategies, mission, vision, goals, organizational values , and strategies provide to all members of the organization a framework for involving strategic management process. In the study, the role of internal communication is considered as a bottleneck in strategic direction, and it is aimed to determine the bottleneck’s effect. According to this aim, data were obtained via survey method from 15 managers and 182 employees of a textile company in Istanbul. Results showed that the most important tools for providing strategic direction are meetings, intranet, business journals, and bulletin boards.
References
Badovick, G. J., & Beatty, S. E. (1987) "Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation" Academy of Marketing Science, 15(1):19-26.
Baron, A. (2006) Aligning Internal Employee Communication with Business Strategy. T. L. Gillis inside, The IABC Handbook of Organizational Communication: A Guide For Marketers, Consultants, and Communications Professionals (p. 93-107), San Francisco, John Wiley & Sons.
Campbell, A., & Yeung, S. (1991) "Brief Case: Mission, Vision and Strategic Intent" Long Range Planning, 24(4):145-147.
Collins, J. and Porras J. (1996) “Building Your Company’s Vision” Harvard Business Review, 74(5): 65–77.
Cornelissen, J. (2004) Corporate Communications Theory and Practice, London, SAGE Publications.
Coulson-Thomas, C. (1992) "Strategic Vision or Strategic Con?: Rhetoric or Reality?" Long Range Planning, 25(1):81-89.
Cummings, S., & Davies, J. (1994) "Mission, Vision, Fusion" Long Range Planning, 27(6):147-150.
Daft, R. L. (2008) Management, 8th Edition, Mason, Thomson South-Western.
Dobni, D., Ritchie, J. R., & Zerbe, W. (2000) "Organizational Values: The Inside View of Service Productivity" Journal of Business Research, 47:91–107.
Drucker, P. F. (1986) Management: Tasks, Responsibilities, Practices, New York, Truman Talley Books.
Drucker, P. F. (2008) Management, New York, HarperCollins Publishers.
Eren E. (2013) Stratejik Yönetim ve İşletme Politikası (Strategic Management and Business Policy), 9th Edition, İstanbul, Beta Publications.
Gandellini, G., Pezzi, A., & Venanzi, D. (2012) Strategy for Action-I, New York, Springer.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013) The Strategic Management of Health Care Organizations, San Francisco, John Wiley & Sons.
Harrison J. and John C. H. (2007) Foundations in Strategic Management, 4th Edition, Mason, Thompson South-Western.
Henry, A. (2008) Understanding Strategic Management, Oxford, Oxford University Press.
Hill, C. W., & Jones, G. R. (2011) Essentials of Strategic Management, 3rd Edition, Mason, South-Western.
Hill, C. W., & Jones, G. R. (2012) Strategic Management: An Integrated Approach, 10th Edition, Mason, South-Western.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2010) Strategic Management, 9th Edition, Mason, South Western, Cengage Learning.
Hunger, J. D., & Wheelen, T. L. (2010) Essentials of Strategic Management, 5th Edition, New York, Prentice Hall.
Hussey, D. (1998) Strategic Management From Theory to Implementation,4th Edition, Oxford, Butterworth-Heinemann.
Johnson, R. E., & Jackson, E. M. (2009) "Appeal of Organizational Values Is In The Eye of The Beholder: The Moderating Role of Employee Identity" Journal of Occupational and Organizational Psychology, 82, 915–933.
Quirke, B. (2008) Making the Connections: Using Internal Communication to Turn Strategy into Action, Hampshire, Gower Publishing.
Lipton, M. (1996) "Demystifying the Development of an Organizational Vision" Sloan Management Review, 37(4):83-92.
Meirinhos, G., Cardoso, A., Silva, R., Rêgo, R., & Oliveira, M. (2022). Employee Involvement and Commitment in Internal Communication. Social Sciences, s. 11(9), 1-23.
Mintzberg, H. (2007) Tracking Strategies: Toward a General Theory, New York, Oxford University Press
Mintzberg, H., & Waters, J. A. (1985) "Of Strategies, Deliberate and Emergent" Strategic Management Journal, 6(3),257-272.
Newbold, T., & Scholes, E. (1997) Turning Strategy into Action. E. Scholes inside, Gower Handbook of Internal Communication (p. 97-218), Hampshire, Gower Publishing.
O’Reilly, C. A., & Chatman, J. A. (1996) "Culture As Social Control: Corporations, Cults, and Commitment" Research in Organizational Behavior, 18:157-200.
Porter, M. E. (1996) "What Is Strategy?" Harward Business Review, 59-79.
Rainey D. L. (2010) Enterprise-Wide Strategic Management: Achieving Sustainable Success Through Leadership, Strategies and Value Creation, Cambridge, Cambridge University Press.
Schermerhorn J. R. (2010) Management, 11th Edition, Hoboken (NJ), John Wiley & Sons.
Ülgen, H., & Mirze, S. K. (2010) İşletmelerde Stratejik Yönetim (Strategic Management in Business),5th Edition, İstanbul, Beta Publications.
Yeomans, L. (2009) Internal Communication, 2nd Edition, R. Tench, & L. Yeomans inside, Exploring Public Relations (p. 316-337), Harlow, Pearson Education Limited.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Turkish Management Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
